Nineties musical icons James have re-formed and are embarking on a UK tour in April to promote their greatest hits album.
The move has called for the creation of a new brand identity. The result has been created by Love.
The updated version of the iconic ‘daisy’ logo that is synonymous with the band will appear in national and local press ads, posters and a on new website for the band.
Larry Gott, of James said: “We got loved up and it worked, a better logo than we could have ever envisioned. As fresh as a new daisy!”