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ADVERTISING CAMPAIGNS

Yell.com 'Hip Hop Horse'

Agency: Mother

Client: Yell.com

A Hip Hop Horse that can rap! Cool.

The crafty steed stars in this new ad for Yell.com as plans progress for posh boy , Marcus' party.

Developed by Mother, the new ad campaign aims to demonstrate the breadth and depth of businesses available on Yell.com.

The creative execution is based around the experiences of party planner extraordinaire, Fresno (Normski), and his long-suffering, super-efficient assistant, Carrie (Catherine Bailey).

The television campaign runs for several episodes and follows the preparations for one particular party – a special celebration for Surrey schoolboy Marcus (Max Gill).

‘Party Planner’ is a multi-million advertising campaign with around one third of the total spend dedicated to national and multichannel TV.

A further third will be used for various online formats including video-on-demand, SEM and affiliate deals, with different creatives showcasing a range of business and services. 

 

AJR
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