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ADVERTISING CAMPAIGNS

Wendy’s ‘Lettuce’

Agency: Kirshenbaum Bond & Partners, New York

Client: Wendy’s

Pity the creative. Imagine being given a brief challenging you to make the humble lettuce interesting.

In this series of viral ads for the new meatatariansunite.com campaign, they’ve managed to do just that.

Beware next time you unwrap a burger on a kitchen surface in front of a lettuce.

Perhaps pre-bagged chlorine-washed greenery has benefits after all.

AJR
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