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Wendy’s ‘Lettuce’

Agency: Kirshenbaum Bond & Partners, New York

Client: Wendy’s

Pity the creative. Imagine being given a brief challenging you to make the humble lettuce interesting.

In this series of viral ads for the new campaign, they’ve managed to do just that.

Beware next time you unwrap a burger on a kitchen surface in front of a lettuce.

Perhaps pre-bagged chlorine-washed greenery has benefits after all.

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