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Ad Council 'Polar Bears'

The plight of the polar bear, faced with the advancing consequences of global warming has been well documented. But how to relate their experiences to busy urban commuters?

The answer is this clever piece of work. The uplift draft from a passing subway train, brings to life a polar bear mother and cub positioned over a street vent.

Their animated antics catch the eye of passers-by including an excitable young girl.

When the train passes on they then ‘melt’, followed by the message ‘Help save the planet. Ride, don’t drive’.

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