Client: Cow & Gate
Loewy has completed a major re-design for the Cow & Gate baby food brand on behalf of parent company Nutricia.
The re-design sees Cow & Gate’s range of baby foods re-branded under the new “Baby Balance” sub-brand.
For the first time, Cow & Gate products will carry photography of happy healthy babies across a range of ages and poses alongside images of fresh foods from across all nutritional groups.
Food group colours are featured on lids and highlighted on the labels to help busy mums.