CALM (the Campaign Against Living Miserably), which provides young men with advice and support, has launched a quirky viral video in a bid to drum up corporate interest in plans to smash a world record.
Currently, the world record for the most T-Shirts worn by an individual stands at 224. But two volunteers from London aim to break that record in an attempt to raise £500,000 for the charity.
The stunt has already gained support from celebrities Stephen Merchant and David Baddiel, with the latter saying, “Being silent, as we in CALM say, isn't being strong. But wearing 250 T-Shirts on your back - the equivalent of my weight in cotton - that really is being strong.”
CALM is asking individuals and donors to pledge £100 to sponsor a T-Shirt. In return the donor will get their logo, message or picture featured on one of the world record setting T-Shirts.
Over 100 companies have signed up to the campaign, and have uploaded their logo’s to the campaign’s website which carries pictures of all of the companies’ T-Shirts. When the 500 figure is reached the record attempt will take place at a venue in London in November.
Baddiel and Merchant have also submitted their own unique T-Shirt designs for a “guess the artist” game on the CALM. website, available on calm500100.co.uk
According to CALM’s director, Jane Powell, an average of three men aged 15 to 35 commit suicide each day in the UK, making it one of the top leading causes of death for young men.
The money raised by this record attempt will go towards developing a new webchat and texting service.
Corporate sponsors interested in getting involved can do so at www.thecalmzone.net/500/100