Choose speciality channel:   Choose sector channel:     Search the site


BP Ultimate World Rally Championship promotion

Agency: Live & Breathe

Client: BP Ultimate

Creative retail marketing agency Live & Breathe has created a forecourt and roadside campaign to drive trial and increase sales and awareness at the pumps of BP Ultimate, BP’s range of high-performance, premium fuels. It represents the agency’s first work for BP after a competitive pitch in late 2007.
The campaign leverages BP Ultimate’s sponsorship of the Ford World Rally Championship (WRC), one of the most demanding and challenging motor-sport events in the world.
Consumers who fill up with BP Ultimate fuel during September will be entered into a prize draw, taking place on October 13, to win a WRC driving event of a lifetime.

Up for grabs are eight pairs of WRC Co-Driving Experiences allowing winners and a guest to experience for themselves the thrill and excitement of this grueling event by lapping the circuit with one of the championship drivers. There are also eight pairs of VIP hospitality tickets to be won. All prizes are for the British round of the WRC which runs from 6th to 8th December.
Methods of entry are quick and simple. For each purchase of BP Ultimate, consumers are invited to swipe their Nectar card for a chance to enter the prize draw. Non Nectar card holders can complete an entry form.
Live & Breathe’s campaign creative is designed with the specific forecourt environment in mind, where standard POS communications have little cut-through and the fast moving consumer engages with communications for an average of four seconds (POPAI).

Campaign collateral includes:
· A range of roadside poster formats
· Pump posters
· Leaflets  
· Pump collateral including pump frames, crowners and stanchions

Additional campaign support provided by other parties includes radio ads, banners on the Nectar and WRC websites, e-newsletters to BP and WRC databases, Nectar newsletters and statements and a feature ad on the BP Ultimate website.

free viagra samples coupon viagra discount coupons online
drug coupons pet prescription discount card
viagra discounts coupons link viagra coupons printable
discount drug coupon coupons for prescriptions
cialis coupon discount coupons for cialis
lisinopril side effects and warnings lisinopril side effects and warnings lisinopril side effects and warnings
new prescription coupons lilly coupons for cialis coupons prescriptions
linzess patient assistance bystolic free trial coupon linzess patient assistance
sumatriptan migraine headache sumatriptan migraine headache sumatriptan migraine headache
coupon cialis prescription drug discount cards free prescription drug cards
cialis 2 cialis 2 cialis 2
viagra buy viagra viagra to buy online cheap online viagra
naproxennatrium naproxen nsaid
sildenafil teva sildenafil accord sildenafil 1a farma 100 mg
renova renovation nyborg renovation vejle
kamagra 100 kamagra jelly
manufacturer coupons for prescription drugs cialis coupon codes coupons cialis
pro-choice abortion facts how many abortions can you have pill for abortion
cialis discounts coupons cialis prescription coupon coupons prescriptions
neurontin alkohol neurontin neurontin cena
free cialis coupon coupon for prescriptions
nootropil 800 g nootropil review nootropil
abortion pill articles abortions cost abortion pill alternatives
abortion pill facts abortion pill definition
neltrexone what happens if you take naltrexone and opiates
naltrexone uk buy go medication naltrexone
half life naltrexone click naltrexone dosage forms
naloxone challenge test go buy naltrexone online
naltrexone rapid detox naltrexone alcohol side effects does vivitrol stop withdrawals
risperidon ja alkoholi risperidon xtc




3073 showcases match your criteria