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ADVERTISING CAMPAIGNS

LL Cool J in Old Spice 'Swagger'

Agency: Wieden + Kennedy

Client: Old Spice

How you revamp an aftershave more trapped in a 1970's timewarp? The answer is to call in the talents of Wieden + Kennedy and US rapper LL Cool J.

In this new work we see how using the brand's Swagger line earned him his LL stripes. That's LL as in (the) Ladies Love.

AJR
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