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Nokia ‘Lost PacMan’

Agency: Work Club

Client: Nokia

Work Club - the start-up creative agency that combines talent from Agency Republic and Mother - has created a digital campaign for Nokia Maps based on 'Lost Characters'.

Nokia Maps is a key new service, the equivalent to mobile sat nav, that helps users find nearby venues and friends.

Directed by Richard Ayoade (The I.T. Crowd, The Mighty Boosh), it comprises five online films where the characters are aided by as ‘Personal Navigator’.

Watch as PacMan races through London’s suburban streets, trying to find his way and avoid the ghosts. To add to the rough-cut and comedy camera work, there’s a soundtrack that could be lifted straight from a Chaplin movie.


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