Agency: Quiet Storm
Client: Create Not Hate
A new film has been released as part of the Create Not Hate initiative set up by Quiet Storm to inspire young people to choose a creative career path instead of turning to gangs and youth crime.
The first project took the form of competition called ‘Tackling Gun Crime Creatively’ which involved running creative workshops at local school Lambeth Academy near where teenager Billy Cox was shot dead last year.
Over 100 teenagers took part in a series of creative workshops to create a film. It was won by 15-year-olds Jaron Williams and Alimur Rahman, friends of Billy Cox, who wrote a compelling short film called ‘A Mother’s Tear’.
The prize for winning the competition was to see their film being made by award winning creative and commercials director Trevor Robinson founder of Quiet Storm and Dennis Gyamfi, an up-and-coming film maker who left his gang in Brixton to pursue his directing career.
Trevor Robinson, who grew up on the Notre Dame estate near Lambeth Academy, said, “When I grew up in Lambeth there were no creative initiatives like this, so I simply wanted to do it.
"I hope we will be able to inspire young people to see what creative opportunities are out there, and to get their voices heard. Working with these young people has proven to me there is so much undiscovered raw talent out there – it’s very exciting”.
The film features the mother of a boy who has just been killed by a gun. The film follows her tear on an emotional journey, from being a tear on her face, to a bead of sweat on the forehead of her son’s killer, to a drop of blood from her son’s bullet wound.
Over the action a powerful poem is read by a 15 year old boy, ending with the haunting line: “Not one mother cries because her son’s gone, but two”.
Not only Quiet Storm, but everyone working on the film, gave their time for free – the producers, directors, cast, crew, editors and post production.
The project has been donated free cinema space from Pearl & Dean, while MTV have agreed to air the film on TV. Additionally the film will be seeded virally.