Agency: Grey London
Client: British Heart Foundation
The British Heart Foundation (BHF) has launched a compelling two-minute film, ‘Watch Your Own Heart Attack’.
Part of a wider campaign to tackle heart attacks, the driving force behind this groundbreaking film is to raise awareness of heart attack symptoms and ensure people call 999 immediately upon experiencing them.
Director of Policy and Communications at the BHF, Betty McBride, said, “We’re bringing heart attacks to life in living rooms across the UK because understanding how one could feel might mean the difference between life and death.”
Created by Grey London and directed by Brett Foraker, the multi-award winning Creative Director of Channel 4, the film stars the highly acclaimed actor Steven Berkoff.
Chief Creative Officer for Grey London, Jon Williams, said, “When we were doing a research group for the pitch someone said, ‘what you really need to do is give everyone in Britain a heart attack’. We thought ‘oh yeah, how obvious’. So we did.”
Sean Meikle, Business Director at PHD Media, who has planned the campaign says, “Whilst greatly reassuring that event television still has a role to play in an ever-fragmenting media world, all stages of the media plan take into account the need for shared communication with partners and loved ones, as those most susceptible to heart attacks are not only unaware of, but are often in denial about the symptoms”.
Every year in the UK almost a quarter of a million people suffer heart attacks, a third of whom die before reaching hospital.
This campaign aims to show people how important it is to recognise the symptoms of a heart attack and urge people to call 999 immediately when they experience them.