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Home Office ‘Hurdles’

Agency: M&C Saatchi

Client: Home Office

The Home Office has released a new ad to inform employers of new immigration controls to bring in migrant workers from outside the European Economic Area.

It also urges them to apply for a license to sponsor migrants before November 2008.

Created by M&C Saatchi, the ad features a series of hurdles on a racetrack highlighting the new controls.

MD of M&C Saatchi, Richard Alford, said, “The ad is designed to inform employers of their responsibilities in a way that is clean and simple but also tough and unequivocal.”

 

AJR
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