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Agency: Aqueduct

Client:, the eCity girl’s insider’s guide to the hottest fashion, beauty and designer bargains, has re-launched on a massively enhanced web platform, created by multi-disciplinary branding and communications agency Aqueduct.

The re-launch marks the phenomenal success of the business, strengthening as a channel for driving unprecedented online sales for the brands it works with, a move on from  its previously largely e-mail driven strategy.

Having built its membership to more than 60,000 via a purely viral and email marketing strategy, the new website now positions Fashion Confidential as a leading destination site for time-poor, cash-rich fashionistas to find out how and where to get hold of the latest designer collections and bargains, gain access to sample sales, take advantage of exclusive offers and read the latest insider fashion news.

The enhancements allows Fashion Confidential to deliver a more personalised service to its members, with newsletter content tailored to each recipient’s preferences depending on their previous buying and browsing behavior, which should increase the company’s already enviable 50% open rate and online sales record.

Fashion Confidential’s Director Charlotte Hinton, who gave up her job as a city IP lawyer three years ago to start the business, says: “Since launch we have enjoyed a remarkable growth in membership and the number of luxury fashion and beauty brands we work. We had reached a point where the business had to accommodate the needs of our members and look to the future.

"We turned to Aqueduct to create an easily adaptable web platform upon which we can launch further web assets as required. Aqueduct have understood exactly what we needed as a business and conceived and delivered a savvy digital strategy that will hugely enhance our offering and cater for our expansion. We couldn’t have asked for more.”
Matthew O’Riordan, Digital Services Director at Aqueduct says: “This project has been an overwhelming success.  The website answers the needs of both Fashion Confidential and its members – it’s inspiring and represents the high fashion brands that appear in the range.  We’re excited by the further opportunities already underway that will be built upon the web platform we’ve put in place for Fashion Confidential.”
The site has gained huge popularity in the fashion and national press, being recommended by The Telegraph, The Evening Standard and Grazia among others.

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