Client: City Talk (Bauer Radio)
City Talk 105.9, Bauer Media’s all speech radio station in Liverpool, is kicking off a major new outdoor marketing campaign to mark the start of the Premiership.
The campaign which has different creatives to target Red and Blue fans highlights the expert sports shows on City Talk including City Sport weeknights 7pm to 10pm, Terrace Talk, Saturdays 12noon – 2pm and Saturday Sport 2pm – 7pm.
The campaign uses football legends John Aldridge, Ian St John, Ian Snodin and new signing Graeme Sharp with the creative strapline ‘We’ve got balls…..have you?”.
Starting this week, it will run across tactically placed poster sites around Goodison Park and Anfield as well as on bus sides across the city.
The campaign was created by Ampersand in conjunction with the City Talk marketing team. The campaign will run for the next 4 weeks, ending on September 12.
City Talk Sport will also be targeting listeners and clients via a new City Talk e-flyer to highlight the sports programming and new campaign.
Station Director City Talk 105.9, Richard Maddock, said, “In Liverpool there are few topics that get the passions flowing more than football and with our stellar line-up of stars who know football inside out, we are guaranteed some of the best sports coverage around.”