Choose speciality channel:   Choose sector channel:     Search the site

ADVERTISING CAMPAIGNS

Beijing Olympics ‘Seats’

Agency: Red Bee Media

Client: Beijing Organising Committee for the Olympic Games (BOCOG)

Red Bee Media created this major promotional film for the Beijing Olympic Games.

Created for the Beijing Organising Committee for the Olympic Games (BOCOG), the film is the principle device being used to promote and welcome visitors to the 2008 Games.
 
The film, entitled ‘Seats’, will be seen by a potential audience of 1.3 billion and will be shown by broadcasters across China, in cinemas, on transport systems, domestic and international flights to and from China (including Air China), in the ‘Bird’s Nest’ Olympic stadium and other high profile Olympic venues during the Games.

In addition, ‘Seats’ will be made available to international broadcasters for use in their Olympic coverage.
 
‘Seats’ was a collaboration between the London and Beijing offices of Red Bee Media and directed by Mark Chaudoir from Red Bee Media, London, who used an all-Chinese crew to film and produce.

Filmed at a number of locations in and around Beijing, the film opens in the traditional Beijing Hutong (alleyways where residents live in courtyard housing). Further scenes were shot in Jingshan Park where residents were shot practicing TaiChi, Beijing’s latest light rail station, Houhai Lake, Beijing Raffles Hotel, Tai Miao ancestral halls (part of the Forbidden City), CBD Soho district (the modern financial district); and the Sinosteel complex. The film finishes with a scene at the ‘Bird’s Nest’ Olympic stadium.
 
Throughout the film, red stadium seats are seen in various locations in Beijing and are used to signify that everyone is welcome to come to the Games and that the Olympics are accessible to all. In addition, the contrasting locations of old and new are used throughout the film to communicate that Beijing is a modern city, but one still rich in tradition and culture.  
 
The film was shot over three days at the end of May 2008.
 
Said Andy Bryant, Director of Creative at Red Bee Media, “Creating ‘Seats’ has given Red Bee Media the unique opportunity of collaborating with some of the finest talent the Chinese creative and media industry has to offer.
 
“Naturally there were challenges posed by creating a film that needed to bridge such a large cultural and language gap and still communicate the spirit of the Olympics.

He added, “Through ‘Seats’ we have not only conveyed the hospitality of the Chinese people and their excitement about the Beijing Olympic Games, but also represented the fusion of tradition and modernity that is contemporary China.”  

AJR
viagra coupons online open discount prescription drug cards
cheat storyofcheating.com why husband cheat on their wife
free discount prescription cards click online viagra coupons
can i take augmentin if i\u0027m allergic to sulfa can i take augmentin if i\u0027m allergic to sulfa can i take augmentin if i\u0027m allergic to sulfa
coupons for cialis printable prescriptions coupons drug coupon card
cialis prescription coupon click cialis coupons from lilly
drug coupon cialis free coupon prescription coupons
late abortion abortion pill procedure when is it too late to have an abortion
discounts and coupons partial abortion when is it too late to have an abortion
abortion photos web-dev.dk abortion at 5 weeks
how much is the abortion pill website-knowledge.com abortion services
amoxicillin dosage for a uti amoxicillin dosage for a uti amoxicillin dosage for a uti
late abortion click aborted babies
prescription savings card cialis coupons printable cialis discounts coupons
cialis 2 cialis 2 cialis 2
cialis price store lipseysguns.com generic cialis source
concorde 1world2go.com concordia rechtsschutz
lilly coupons for cialis iscsi.com free prescription cards
microlite pill when to start microlite pill weight loss microlite pill when to start
buscopan plus preis buscopan tropfen buscopan dragees
voltaren gel voltaren rapid voltaren rapid
duspatal pds damske.com duspatal vrij verkrijgbaar
duphaston tablete za odgodu menstruacije truonggiang.net duphaston
thyrax bijsluiter thyrax euthyrox thyrax fk
printable coupons for cialis cialis discount coupons online cialis coupons 2015
what is abortion pill abortion pill risks how do abortion pill work
flagyl jarabe flagyl flagyl vademecum
abortion pill facts achi-kochi.com abortion pill definition


FILTER CREATIVE SHOWCASE

 







APPLY FILTER


3073 showcases match your criteria