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Editor’s Pick. DEFRA ‘Don’t bring me back’

Agency: COI Moving Image team

Client: DEFRA

Forget your hi-tech gadgetry and wizardry when puppets will do the job just as well.

And just how much do we love puppets? Thanks to Jim Henson ‘The Muppets’, ‘Sesame Street’ and ‘Fraggle Rock’ have become TV shows of no less than legendary status.

Today ‘Avenue Q’ continues to play to sell-out audiences in London’s Theatreland. But we digress.

The Department for Environment, Food and Rural Affairs (DEFRA) has launched a new public information film (filler) to highlight the dangers of bringing illegal food products into the United Kingdom.

Produced by the Central Office of Information’s (COI) Moving Image team, the work highlights the risks of bringing certain food products into the UK from countries outside the European Union.

The creative features a returning holidaymaker who is stopped as she passes through the UK border, her suitcase is opened and much to her embarrassment out pops a singing puppet cheese!

The cheese is joined by a host of other banned or restricted foodstuffs including singing sausages, a chorus of prawns, a mango, a lobster and a pot of honey, who all join in with the musical message “Don’t bring me back!”

One-by-one the puppets are confiscated by UK Border Agency officials, but not before advising travellers that they should check the rules before travelling and will experience delays and could also face prosecution if they bring illegal food products into the UK.

The filler is targeted at all travellers entering the UK from countries outside of the EU and directs people to DEFRA’s helpline and website for further information.

Marketing Campaign Manager at DEFRA, Caroline De Ville, said, “It’s important that we encourage behaviour change amongst travellers.

“The rules are there to reduce the risk of diseases and pests entering the UK, which can have a devastating effect on farming.  Some products may also contain harmful residues or contaminants which are unsafe for public health.”

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