Choose speciality channel:   Choose sector channel:     Search the site


‘Breakfast Club’ inspired JC Penney ‘Get That Look’

Agency: Saatchi and Saatchi

Client: JC Penney

The 1980’s Brat Pack movie ‘The Breakfast Club’ has proved inspiration for the latest‘Back to School’ marketing campaign for US clothing retailer JC Penney.

Aiming to highlight the array of lifestyle brands available in store, the work has been created by Saatchi & Saatchi New York.

Drawing from the movie's storyline, the ads focus on a group of teens, each representing a different high school clique - - a Decree teen, an American Living teen, a Whitetag teen or a Fabulosity teen – all wearing JC Penney brands.

Directed by renowned artist David LaChappelle, the ads feature a remix of Simple Minds' song "Don't You Forget About Me" from "The Breakfast Club" soundtrack.

"By incorporating 'The Breakfast Club' theme into our Back-to-School campaign, we're able to bring our lifestyle brands to life in a way that resonates with both teens and their parents," said Mike Boylson, chief marketing officer for JC Penney.

"With teens and parents closer today than ever before, we recognize the importance of delivering a marketing campaign that's relevant to today's teens, yet approachable to Mom."

A 60-second version of the ads will air during previews for PG and PG-13 movies in cinemas across the country supported by JCPenney's ‘Back to School’ sitelet,

The site also features an interactive "pick your own adventure" game for each of the teen lifestyle characters featured in the commercials.

All the outfits worn by the characters can be added to a locker, which serves as a shopping cart linking to where site users can purchase the items to "get that look."

Users can also opt to sign-up to receive text messages to their mobile phones that will feature fashion ideas and highlight upcoming sales and special offers at JC Penney.

free discount prescription cards site online viagra coupons
local abortion clinics link facts about abortions
cialis prescription coupon click cialis coupons from lilly
late abortion abortion pill procedure when is it too late to have an abortion
side effects of abortion pill abortion clinics in indianapolis
cialis coupon prescription discount coupons discount coupons for cialis
abortion clinics houston how much does abortion cost how does the abortion pill work
gabapentin and hydrocodone high gabapentin and hydrocodone high gabapentin and hydrocodone high
cialis 2 cialis 2 cialis 2
viagra buy viagra cheap online viagra
cialis price store discount cialis coupon generic cialis source
levodopa carbidopa entacapone bioequivalence carbidopa levodopa entacapone combination carbidopa levodopa entacapone combination
cyklokapron wiki cyklokapron cyklokapron
cialis discounts coupons cialis prescription coupon coupons prescriptions
duphaston duphaston duphaston forum
abortion pill articles cost for an abortion abortion pill alternatives
naltrexone uk buy go medication naltrexone
opiate antagonist naltrexone revia for alcoholism
naltrexone generic cost low dose naltrexone uses ldn therapy
naltrexone food addiction naltexone




3073 showcases match your criteria