The landmark fountains in Trafalgar Square are to be given a professional makeover, to enhance the world famous attraction in time for the Olympics, and which includes the installation of an innovative 'green' energy lighting system.
While the work is being carried out, several hundred square metres of hoarding will be erected around the fountains to cover up the works, which are due to take place from March to May 2009, providing an exciting, one-off partnership opportunity to creatively brand the space.
It will give a brand an unrivalled association with one of London's much-loved landmarks and brand exposure in one of the busiest spaces in Europe.
Other benefits include being involved in the high profile unveiling ceremony and to have branding on the Mayor of London's websites.
Sponsorship for this unique and high profile project. is being sought via leading outdoor advertising company CBS Outdoor.
Trafalgar Square is one of London's most famous destinations attracting 13 million people every year.
Daniel Ritterband, who advises the Mayor on marketing, said, “As part of his continuing commitment to offer London taxpayers value for money, the Mayor is delighted to bring this unique branding opportunity to market.
“The refurbishment of the Trafalgar Square fountains is long overdue and once complete will enhance the overall experience of the numerous events and festivals that take place there.
Trafalgar Square is now the focal point of much of the Mayor’s cultural programme and heritage of the city - as well as a general meeting point for tourists and Londoners alike.
He added, “With hundreds of thousands of people passing through the square each month, there is an extremely strong case for temporary commercial sponsorship of the site.'