Google has launched a new experiential campaign to promote its Mobile services.
Being managed by Sense, it aims to drive awareness of the Google services that are available for mobile phones, including Google Search and Google Maps.
A comfy lounging area will be set up on London’s commons and parks alongside interactive garden games.
Google demonstrators will show consumers how to access popular Google services using their own mobile handsets.
Once a demo is complete, consumers are invited to beat the heat by choosing a 100% natural ice lolly from the specially branded Google trikes.
Google Senior Mobile Product Marketing Manager, Anat Amir, said, “We have appointed Sense to drive awareness of our mobile consumer products and hope that their fresh summer-time approach will help us to reach newer audiences”