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Luton Airport 'Shopping'

Agency: Milton Bayer

Client: Luton Airport

One of the UK's busiest airports, London Luton, is promoting its new improved shopping and eating concessions in a campaign running across onsite 48-sheet posters and animated digital screens.

The new campaign was developed by integrated agency Milton Bayer which has been working with the airport at both a strategic and tactical level.

Ahead of the main summer holidays the campaign seeks to inform visitors about the retail and catering facilities available at the airport as well highlighting new brands such as JD Sports and Kurt Geiger.
Milton Bayer has been working with London Luton for several months now and recently created a new corporate communication style for the airport's Community Engagement Strategy.

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