Has Facebook had its day? The one time champion of the online social networking world could be on the wane.
It’s bad news as marketers attempt to get to grips with the best way to reach it’s traditionally difficult to reach young users.
The evidence? This barbed viral which pokes fun at the site by listing all the reasons that encourage users to log off, rather than log on.
Set to the soundtrack of an old Billy Joel track, the makers are both demonstrating their age and lack of musical good taste.
However, getting over that, it’s a reasonably funny piece of work, with the opening lyrics, “Facebook is a crime when people have too much time, sending me requests, IQ and brain tests.”
The video has been produced by Rebel Virals and viewed by almost 4.4 million viewers and counting.
With recent reports from Neilsen that Facebook suffered a decline in unique users in the UK for the first time since July 2006 the video’s release could not be more timely as users appear to be “over” the site.
Anyway, enough with the stats. On with the entertainment.