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Maximuscle ‘Weights’ ident

Agency: rushmore

Client: Maximuscle

Sports nutrition supplier and broadcast sponsors of sports entertainment show Superstars,  Maximuscle, has made its TV debut with the help of rushmore.

The agency has created a set of idents for Five’s ‘Superstars’ which will air for eight weeks in a bid to create maximum exposure for the already popular brand.

“As this was our TV debut, we were apprehensive about finding the right style of idents to represent our brand,” said Janine Dawson, senior brand manager at Maximuscle.

“We’ve now got a fantastic set of idents that not only portray our brand, but will also fit in with the Superstars theme. Our end goal has been met through the quality of the idents and rushmore’s hard work, and we know that this will create further exposure for our brand.”
 
The whole project was handled by rushmore and completed in six weeks. Working on everything from the concepts right through to the post-production – which took just two weeks to finalise - rushmore used Final Cut Pro to complete the grading and to create the graphics.

To create the idents, rushmore shot three different sporting scenes - football, working out at the gym and cycling. The shoot for all three was finished in one day, using a mixture of slow motion shots and action.

AJR
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