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FAS Aware ‘Blood’

Agency: Clear Marketing

Client: FAS Aware

Clear Marketing has scooped an IPA Best of Health Award (silver) with its ‘Blood’ poster advert for FAS Aware.

A spilt glass of red wine is accompanied by the copy, “Alcohol during pregnancy increases the risk of miscarriage.”

The IPA Best of Health Awards celebrate the best creativity in Healthcare advertising, a sector which embraces the promotion of brands to both healthcare professionals and consumers.

Judged by some of the leading lights of the industry, the awards are perhaps the most prestigious for any agency or marketing department to strive for. Clear’s advert won silver in the Consumer, Individual Poster Advertising category.

Clear Marketing’s managing director Jim Smith said: “We have worked with FAS Aware for the past six months and this is the first piece of work we produced for them, so it’s fantastic that it has received such high acclaim.

“We are currently working on another campaign for them, which we hope will be as impactful.”

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