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Taiwan Tourism Bureau ‘Surprise’ press ad

Agency: Saltmarsh Partnership

Client: CGA Creative

The Taiwan Tourism Bureau has launched a new UK advertising campaign  worth over £250,000. The campaign is designed to encourage UK visitors to travel to the Asian island.  
Creative Taiwan advertising can now be seen on the door panels of London’s black cabs, in tube carriages and in key consumer and travel trade publications, including ‘Wanderlust’ and ‘The Travel Trade Gazette’.
There are now 75 taxis featuring Taiwan, which can be seen driving throughout London. There will also be 1,000 Taiwan advertisements per week in London Underground carriages for the next ten weeks.
Taiwan’s UK PR and marketing consultancy, The Saltmarsh Partnership, designed the creative campaigns for the Taiwan Tourism Bureau in conjunction with CGA Creative, an advertising company specialising in travel and tourism clients.

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