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ADVERTISING CAMPAIGNS

The Sun ‘Dreamteam’

Agency: Euro RSCG

Client: The Sun

The Sun’s Dreamteam is the most popular paid for fantasy football league, with the most prize money on offer.
 
Given the highly competitive and fickle nature of the market, the challenge is to get more people then ever before to sign up for the new season. It’s a tough call with the key lying in the proposition.
 
Of course people play Dreamteam for the chance to win, but research showed it was just as important to ‘get one over your mate’s, and the ensuing bragging rights’.

The Dreamteam mini-leagues aim to offer just that and aim to be the perfect forum to find the figures needed.

Let the banter commence.

This ad is being screened on ‘Sky Sports Football Tonight’, supported by radio, outdoor and press.

AJR
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