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ADVERTISING CAMPAIGNS

LittlewoodsDirect ‘Brazilian Adventure’

Agency: WCRS/Finish Post

Client: LittlewoodsDirect

LittlewoodsDirect has launched a exotic and tropical campaign featuring well-known fashionistas Trinny and Susannah.

It sees the girls captured after their stolen Littlewoods plane lands on a beautiful and remote desert island.

They are tied up from their wrists whilst around them the animal-skin clad beautiful islanders explore the aeroplane’s contents – boxes of LittlewoodsDirect goods ranging from computers, washing machines and dresses.

The women are soon transformed by wearing glamorous evening dresses and the ad ends with them dancing around a campfire celebrating and admiring their new finds.

Flame Artist and co-founder of Finish, Jason Watts, went on location to Sao Paolo, Brazil for the shoot with director Sara Dunlop making sure all the necessary plates were captured.

Back in London, Finish’s Head of 3D, Mark Gregory, then oversaw the building of the plane in various shots and the crates and parachutes were shot in camera apart from those in wider shots which needed help from 3D.

Flame was then used to comp the 3D into the live action with various amounts of clean up to the rigs.
 

 

AJR
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