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ADVERTISING CAMPAIGNS

Snickers 'Speed Walker'

Agency: AMV BBDO

Client: Snickers

You might be a speed runner but can you out run Mr T in a tank... firing Snicker bars.

If this isn't motivation for you runners to pick up the pace, we don't know what is!

Mr T and Snickers are back this Summer to torpedo any men daring to think about wearing sarongs at the beach or drinking pool-side cocktails sporting pink umbrellas.

The new campaign is being fronted by TV but also sees Mr T online with his open-surgery on Facebook - and where he will unveil his Top Ten Must-Do's for being more of a man this Summer.

It aims to tell British blokes in no uncertain terms that Snickers provides the nuts that they need to keep on being real men.

AJR
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