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ADVERTISING CAMPAIGNS

Editor’s Pick. Frijj ‘Run Granny, Run’

Agency: Grey London

Client: Frijj

“Why does Granny have to walk the street?” asked those Nineties songbirds, Eternal. Why, oh why?

'Run, Granny Run’ tells the heartbreaking story of the frail zimmer frame granny left behind as her companions manage to flee an advancing 'Blob' on their mobility scooters.

It’s part of the new campaign for flavoured milk drink brand, Frijj, being spearheaded by a series of humorous spoofs in the style of a 1950s horror/disaster B -Movie style film.

Created by Grey London, the action is set in the fictional, idyllic model town of Four Ridges and sees evil little girl, Martha, hatch her wicked scheme against the town by unleashing an unstoppable flood of Frijj which will devour anything – if only very slowly – in its path.

AJR
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