Agency: Rathbone Media
Client: WIN Investing
WIN Investing, one of the UK's foremost investment training companies, specialising in property and stock market courses, has launched a £1 million marcoms campaign.
The company, which has trained more than 100,000 people since it was founded in 2000, is spending the £1million budget above the line on national daily press and radio in addition to outdoor including Tube adverts as part of a fully integrated multimedia campaign.
The investment training company will also be enhancing its marketing, exhibitions and PR campaigns.
The new campaign is positioned around the current economic circumstances. In the wake of the credit crunch the campaign will make people aware of the opportunities that are available once they improve their knowledge of how to buy investment properties and how to invest on the stock market, and, ultimately, to make money during this challenging economic period.
Darren Winters, founder of WIN Investing, said, "We've launched an intensive campaign in all major media to get the message across to the public that investors can survive and, in fact, profit during any economic recession provided they have all the essential knowledge and expertise. The courses provide this insight and our media strategy echoes this message."
Rathbone Media is to handle the creative brief and media buying for the advertising campaign and Clareville Communications are the appointed PR agency.