aussieBum, a new brand from Australia with creations such as the ‘Wonderjock’, ‘Vitamin Infused Underwear’ and organic ‘Bamboo’ underwear, have launched their first UK outdoor campaign featuring daring images of the Gold Coat and a model’s bare bum; all set to take the men’s underwear and swimwear market by storm.
Due to aussieBum’s synergy with the gay community, Clear Channel Outdoor’s pioneering advertising solution, the ‘Pink Pound’, was chosen to launch the campaign.
The Pink Pound offers targeted solutions such as 6-sheet panels within 300m proximity to gay clubs and bars as well as multi-format panels along routes such as Gay Pride events which take place throughout the year.
Sean Ashby, founder of aussieBum, said, “This is aussieBum’s first major advertising campaign in the United Kingdom. The campaign is a fresh new approach to marketing men’s underwear which has come under fire recently for being safe and boring.
“London looks set to be the stage for the battle of the men’s underwear brands and the fight looks set to take place on the streets. Our outdoor campaign with Clear Channel heralds the start to what is sure to be a visual overload in the months ahead.”