Choose speciality channel:   Choose sector channel:     Search the site

ADVERTISING CAMPAIGNS

ILVA 'Summer Sale' poster

Agency: Frasers

Client: ILVA

Brief

ILVA’s brief was to create a copy based advertising campaign including TV, radio and press for their summer sale. We were concerned that this approach assumed a higher level of awareness of ILVA and its offering in the UK than actually existed. We looked at advertising to date and discussed its effectiveness with the client, including effects on footfall to their stores and brand awareness.

As a result of these conversations, we identified the two main objectives for the campaign -  driving sales and raising brand awareness in the UK.  

Activity

We needed to create an unique feel for ILVA with an ownable style (i.e. differentiate ILVA in a crowded market and not position as another DFS or M&S), and produce something that would create standout for a fully integrated campaign.

Frasers’ recommendation was based on a simple but strong core idea - beautifully designed and quality furniture at unbelievable prices.

We developed a unique warm photographic style of beautifully shot images that heroed the product. For the TV and radio we combined this imagery with specially composed music that felt magical and curious with a fresh voice-over and a modern and creative graphic to demonstrate price.

We also wanted to develop a personality for ILVA so gave the logo a playful nature with their new positioning strapline: ‘Stylish furniture. Unbelievable prices’.

Campaign/Turnaround

The campaign included the production of x9  20” TV ads, x3  10” TV ads,  x6 radio commercials, x4 master press ads, x35 press adapts & insertions, 12 x 48 sheets, 11 x 96 sheet posters and was all created in less than 5 weeks from approved script to delivery.


Production Credits

Agency: FRASERS
Creative Director: David Quirk
Director: Susie Robertson
Producer: Nigel Foster
Prod Co: The Plunge Pool
Photography: Denis Crossan
Post Production: Kandle Design/The Mill

AJR
married men affairs My girlfriend cheated on me infidelity in marriage
viagra discounts coupons prescription discount coupons viagra coupons printable
pet prescription discount card site coupon for prescriptions
free prescription drug cards site free cialis coupons
abortion arguments open online coupons free
bystolic coupon 2014 generic bystolic alternative
discount grocery coupons saiftec.com abortion clinics in richmond va
how to abort a baby aspiration abortion cost early abortion options
abortion questions waltersgarage.com when is it to late to get an abortion
free prescription drug cards redsoctober.com free prescription discount cards
does an abortion hurt read why should abortion be illegal
cialis dose 30 mg cialis dosage for a 65 year old man cialis dosage for enlarged prostate
cialis coupons and discounts open cialis.com coupon
sildenafil teva appxdev.net sildenafil 1a farma 100 mg
lilly coupons for cialis discount prescription drug card free prescription cards
free cialis samples coupon agrisol.com.ar coupons cialis
cialis discounts coupons britmilk.co.uk coupons prescriptions
priligy hinta priligy 60 mg priligy 60 mg
medication abortion pill side effects of abortion pill pro abortion
printable coupons for cialis cialis discount coupons cialis coupons 2015


FILTER CREATIVE SHOWCASE

 







APPLY FILTER


3073 showcases match your criteria