Agency: Brazen PR
Client: Best Western Hotels
Best Western Hotels have baked a birthday cake with a difference to mark its 30th Birthday.
The hotel has created a life-size bed out of cake to draw attention to a special promotion, whereby a host of rooms across the country were being sold at a special rate of £30 per room for a limited period.
Brazen PR took the bed to the streets of London and Manchester as part of a heavyweight media relations campaign.
Media pick up has included coverage in America and Italy, while in the UK the story was picked up by various national and regional press titles, together with radio stations.