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Nike 'Street Canvas'

Agency: AKQA

Client: Nike

UK consumers are being given the opportunity to create personalized footwear from the visual world around them thanks to a new pan-european initiative from Nike.

Nike Photo iD instantly analyses consumers’ own photos, matches the two most dominant colours to the Nike iD palette and applies the colours to a chosen customisable shoe design.

Devised and developed in collaboration with AKQA,  the service combines the growing expectations of consumers to customize their lives with the ubiquity of camera phones.

This viral video demonstrates how it works.

AJR
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