Client: Harvey Nichols
DDB have unveiled their new campaign for the Harvey Nichols Summer Sale.
It takes a wry look at the predatory nature of sale shopping featuring live vultures diving in to capture the most coveted designer sale items.
Shot by Karena Perronet-Miller, three images comprise the campaign that features a vulture stealing a red Galliano dress away, two vultures fighting over a red leather DSquared jacket, and a third vulture swooping down on this season’s red Alexander McQueen heels.
Marketing Director at Harvey Nichols, Julia Bowe, said, “This campaign positions Harvey Nichols as the ultimate sale destination with the most fabulous items being circled by vultures ready to swoop down onto the lavish bargains.
“It depicts the nature of vultures being protective over the most desirable items and exaggerates how covetable each item in the Harvey Nichols sale is.”
The ‘Vultures’ campaign will appear in national and regional press titles.