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ADVERTISING CAMPAIGNS

Paralympics GB 'Live and Let Die'

Agency: Team Saatchi

Client: Paralympics GB

Paralympics GB has launched a new £2 million fundraising campaign created by Team Saatchi.

Team Saatchi worked closely with Sir Paul McCartney and his team to create two films based on the concept of superheroes.

“We felt that Paralympians share the same amazing characteristics of many iconic comic book heroes and represent people who have overcome something to really inspire others,” said Creative Director, Julian Borra.

Featuring a number of established and emerging athletes with a disability, the brand ad aims to be a moving and inspiring piece that not only shows the skill and ability of the athletes but also the excitement of competing.

AJR
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