Agency: Saatchi and Saatchi
Client: T Mobile
Saatchi and Saatchi London have created this – one of two slots – to promote the brand’s promise of more minutes for less.
In this, a séance participant connects with a dead uncle but is told from ‘the other side’, “Forget it. I can’t find more minutes for £30 here.”
The campaign is being supported by natioal press, outdoor and online activity.