Nike has launched ‘Most Wanted’ a collaborative project between the Premier League and the sports brand.
It aims to find 22 of the country’s most talented undiscovered players with the hunger, drive and determination to take their game to the next level.
There will be trials across the UK & Ireland - technical, mental and physical - designed to find the best young British talent.
The winners will get to take part in the ultimate training weekend with the legendary Sir Alex Ferguson – who fronts this TV ad.
Wieden + Kennedy created the campaign identity for Nike, but all the TV, online and radio work is being executed by AKQA.