Choose speciality channel:   Choose sector channel:     Search the site


Orange ‘I Am’

Agency: Fallon

Client: Orange

Orange has unveiled a new global brand vision and campaign to promote the company’s transformation into one of the world’s leading providers of digital communications.

The vision, expressed in the statement: "together we can do more", will be brought to life in the company’s largest ever global integrated campaign to be launched across Orange’s worldwide markets starting in the U.K.

At its heart is the idea that today consumers live in a digital world where borders between people and places are being pushed away. This changes the way people connect within society letting them share ideas and collaborate to achieve more than an individual can alone.

"The Orange brand was originally developed for one technology in one market – mobile telephones in the U.K," said Caroline Mille, Senior Vice President, Brand and Communications. Orange.

"Today, just 14 years later, the brand now spans a range of technologies (internet, T.V content) and reaches consumers in 26 countries, covering very different cultures. Thanks to its global enterprise services, Orange also has operations in most markets around the world.”

She added, “Since 2006 it has been the key brand of the France Telecom Group and now includes mobile, internet and TV services plus content associated with these three platforms.

“Despite this change, the brand has lost none of its strength, staying true to its original values which have become the values of the whole Group. The new brand vision allows us to truly communicate everything that Orange now stands for".

France Telecom has 170 million customers, of which are 120 million are under the Orange brand. The Orange brand was ranked 50th most valuable brand in Millward Brown’s recent global brand survey, an increase of 17 places on the 2007 survey.

coupons viagra viagra discount coupon coupons for prescription medications
viagra discounts coupons link viagra coupons printable
pet prescription discount card click coupon for prescriptions
order abortion pill online abortion pill misoprostol abortion
discount drug coupon coupons for prescriptions
discount drug coupon go coupons prescriptions
printable cialis coupon coupon for prescriptions cialis free coupon
prescription coupon card new prescription coupons prescription savings card
bystolic coupons for free bystolic when will bystolic go generic
when is the latest you can have an abortion how much is an abortion pill
abortion clinics houston link how does the abortion pill work
doxycycline for dogs uk doxycycline for dogs uk doxycycline for dogs uk
does an abortion hurt read why should abortion be illegal
aida kreuzfahrt aidasol aida angebote
naproxennatrium naproxen en ibuprofen naproxen nsaid
kamagra 100 kamagra jelly
voltaren gel voltaren rapid
free cialis samples coupon coupons cialis
cialis discounts coupons coupons prescriptions
free cialis coupons cialis coupons from lilly
how late can you get an abortion pill pill abortion abortion options
duphaston 10 mg duphaston tablete kako se piju duphaston iskustva
prescription transfer coupon coupons for prescription medications lilly cialis coupon
naltrexone online link naltextrone




3073 showcases match your criteria