Watching this new ad for New York-based fashion label Kiser, you'd assume they're an emporium dedicated to erotica.
Wrong! They're actually a company that produces appealing graphic T-shirts for blokes and nifty dresses for the ladies.
So we were left wondering - What's going on?
We're all for a bit of controversy in marketing. But come on guys, S&M? So sexy? So over.
Or maybe we've just been in this game too long?