Agency: Lloyd Northover
Client: Belfast City Council
Belfast City Council has unveiled new brand identity for Belfast, the result of the biggest branding consultation exercise ever undertaken for the city.
The new brand has been created following a year-long international re-branding research programme carried out by brand strategy and creative consultancy Lloyd Northover.
It will be used as a platform by Belfast City Council and the people of Belfast to promote a unified vision of the city as a vibrant and optimistic place in which to live, work, invest and visit.
The brand mark - a capital 'B' with the word 'Belfast' inscribed inside vertically will be rolled out across the city over the coming months on bus sides, road signs, billboards and landmark buildings.
It forms part of a regeneration programme focused around celebrating Belfast's industrial history and updating perceptions still locked in its political past.
Chief Executive at Belfast City Council, Peter McNaney, said, "In developing this brand, the goal was to deliver a statement that describes the Belfast of today and also what it inspires to be in future - a strong, vibrant, exciting city with a co-ordinated approach to communication."
"This brand will help us prioritise and identify policies, potential investments, projects and initiatives that will deliver the vision we have for our city."
Last year, Belfast welcomed 6.9 million visitors, including 1.2 million out of state visitors who stayed overnight in the city.