Choose speciality channel:   Choose sector channel:     Search the site


Amro Worldwide ‘So Gay’

Agency: Out Now

Client: Amro Worldwide

A new travel company poster campaign launched in London's Underground network hope to smash through the supposed insult value of "so gay", by reclaiming the term as part of an advertising slogan.

The new 'So Gay' campaign for leading gay specialist travel company Amro Worldwide deliberately sets out to turn the phrase on its head.

The campaign equates being "so gay" with a travel destination really being 'so good' - as seen from a gay and lesbian perspective.

It has received the funding and support of six leading US gay travel destinations: Atlanta, Boston, Las Vegas, New Orleans, South Carolina and Washington, DC.

According to the CEO of Amro Worldwide, Andrew Roberts, the campaign has two very important messages it seeks to communicate.

"Clearly we want the many thousands of gays and lesbians travelling to London Pride next month to know that Amro is a travel company with hand picked travel options designed especially for the gay travel market,” he said.

 "We also wanted to send a clear message to everyone who sees this campaign that it is long past time that 'so gay' should be used as a negative phrase of disapproval.

Roberts added, “From where we sit, and for all our many customers, being described as 'so gay' is not a negative thing at all. We think it is just great to be so gay."

coupon for viagra coupons viagra
drug coupons transfer prescription coupon pet prescription discount card
coupon for cialis canada drug pharmacy coupon transfer prescription coupon
local abortion clinics other options besides abortion facts about abortions
discount drug coupons link transfer prescription coupon
bystolic click forest patient assistance
when is the latest you can have an abortion how much is an abortion pill
how much is the abortion pill abortion services
progesterone levels 26 7 wks progesterone levels 26 7 wks
generic cialis dosage new diabetes treatment
zithromax dogs link zithromax antibiotikum
prescriptions coupons online cialis coupons
duphaston tablete za odgodu menstruacije duphaston tablete kako se piju duphaston
thyrax bijsluiter thyrax bijsluiter thyrax fk
naltraxone site revia reviews
half life naltrexone what is naltrexone used to treat naltrexone dosage forms
opiate antagonist naltrexone revia for alcoholism
ldn and autism open trinalin




3073 showcases match your criteria