Agency: Quiet Storm
Client: Heat Magazine
A woman collapses in a street, delirious and gibbering before concerned members of the public call for a shopkeeper to revive the unfortunate woman.
A copy of Heat magazine is the cure she needs. A boost of celebrity news and she perks up no end.
“We all have the need, and the need for feed,” the man of the hour tells startled onlookers. “I’m not a superhero. I’m a shopkeeper. There’s a massive difference!”
The ad closes with the strapline, “Feed the need.”