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ADVERTISING CAMPAIGNS

BBC 'Britain's Missing Next Top Model'

BBC Three is looking for disabled viewers to share their creativity, humour and talent by applying to take part in Be on TV, an initiative which finds new presenting talent and is linked to Britain’s Missing Top Model; a ground-breaking new series which explores whether disabled models should and could be better represented in the beauty and fashion industries. Its all part of BBC Three’s The Beauty Season in July.

A BBC Learning campaign runs alongside the TV series on BBC radio and online at bbc.co.uk/missingmodel. It provides a forum for debate about the many issues raised by the show and also introduces Disability Bitch to the wider world as an animated character.

She already enjoys cult following on Ouch! - the BBC’s award-winning disability website - and is known for her irreverent commentary on disability issues. She will interview the models on her online show, as they are eliminated, and will encourage disabled viewers from all over Britain to send their submissions to BBC Three’s Be on TV.

Disability Bitch invites disabled viewers to say something about themselves; is there something they’d like to get off their chest or a unique insight they’d like to share? This is a great chance to do it.

Be on TV already gives any BBC Three fans the opportunity to get their face on the web and the telly, and the channel would like to encourage more disabled viewers to take part. Viewers are asked go to the website, make a short video and upload it. 

There are two types of video viewers can make:
· Introduce a show: send in a 15 second clip introducing Britain’s Missing Top Model in their own inimitable style
· Tell us their views: upload their opinions in clips of no more than 45 seconds.
· What do you think about the media’s representation of disabled people?
· Is fashion and getting the right clothes a big concern for you?
· What are your thoughts on ‘beauty’?

Clips can be submitted online or direct from a mobile phone at bbc.co.uk/missingmodel/beontv. All will be showcased online and the best clips will have a chance to be seen on BBC Three.

Viewers can see the models’ own 15 second ‘Be on TV’ clips for inspiration by logging on the website.

Damon Rose, Ouch! Producer, said,“Fronting the campaign will be Disability Bitch who will be helping viewers better understand issues around disability and encourage debate. She will also urge disabled people to think about putting themselves in the limelight."

AJR
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