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ADVERTISING CAMPAIGNS

Boots Soltan Once ‘Kids’

Agency: Mother

Client: Boots

Boots has launched a new push for its summer products attempting to capture the aspects of positivity and feeling good associated with the season.

Summer is the time of year where consumers want to be carefree and just have a great time, but can be hindered to enjoy summer carefreely by worries about their family's – and their own safety.

To address this, Boots has produced a range of product and solutions to take away those concerns, encouraging consumers to embrace everything the season has to bring in an uplifting campaign celebrating the simple joys of summer. 

It took Mother a couple of weeks to create the bouncy grass in the park for the ad, commissioned by Boots Marketing Director, Elizabeth Fagan.

The team carefully dug up the entire park and then filled the hole with a large number of bouncy castle inserts.

Many children were unable to have their parties at this time as all the bouncy castles in the country were in use.

Mother then carefully replaced the grass over the top so that visitors couldn't see the difference and people only knew it was bouncy when they stood on it.

None of the people in the ads are actors, but instead real people. Over the period of the shoot, 700 members of the public were asked down to the park to discover the grass.


At the end of each day filming the ad, parents had to drag their children away as none of them wanted to go home.

Amazingly, there were only tears once. And they only lasted three minutes.

AJR
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