Agency: Escape Partners
The World Wildlife Fund and the International Union for the Conservation of Nature have released this funny new viral to promote the connect2earth.org website.
It features an out of shape superhero turning a blind eye to the problems around him - a person falling from a building, a run away pram, a granny crossing a road.
Meeting up with a fellow superhero they agree, they "Can't be bothered."
The closing frames remind viewers, "You don't need to be a superhero to save the world."
Funny ad addressing a serious environmental subject.