Choose speciality channel:   Choose sector channel:     Search the site

ADVERTISING CAMPAIGNS

Mr Kipling 'Flowers'

Agency: McCann Erickson

Client: Mr Kipling

The strapline that has been a staple of the Mr. Kipling brand for decades - "Exceedingly good cakes" - is no more.

In the first Mr Kipling TV campaign for three years the food manufacturer has decided it's time for the brand’s communications to get a bit of a Spring clean.

The answer from McCann Erickson, in their first work since winning the account, has been to move the brand into a "more emotional space that captures the light hearted, happy feelings" surrounding Mr Kipling’s cakes.

Although one of the nation’s most famous brands - what's not to like about cake? - research showed Mr Kipling had become somewhat out of touch with today’s lifestyles and a new need to target mums.

Drawing on the positive feelings that surround the iconic cake brand, this new campaign attempts to provide a contemporary representation of the well-loved Mr Kipling brand through a new endline “Exceedingly Happy Cakes.”
 

Head of Marketing for Mr Kipling, Dan Ince, said, "We have worked closely with McCann Erikson over the past year to create a campaign that embodies the essence of the Mr. Kipling brand and contemporises its appeal for our consumers" .

The film embodies the Mr Kipling personality- an irrepressible cake creative who spends his time coming up with new ideas for cakes and making something small look and feel special.

The 30 second TV spot, directed by Price James, uses stop frame animation to draw the consumer into a Mr Kipling world, one that is beautiful and charming and full of colourful cake flowers in full bloom.

AJR
coupons viagra go coupons for prescription medications
viagra discounts coupons viagra coupons printable coupon for free viagra
order abortion pill online abortion pill misoprostol abortion
discount prescriptions coupons blog.idilbaby.com printable coupons for cialis
cialis coupons from lilly link free printable cialis coupons
discount drug coupons fem-choice.com transfer prescription coupon
cialis coupons from lilly asser.nl free coupon for cialis
forest laboratories patient assistance bystolic coupon card generic bystolic
bystolic generic generic for bystolic
bystolic coupons for free site when will bystolic go generic
when is the latest you can have an abortion link how much is an abortion pill
discount coupons for prescriptions read prescription drug discount cards
doxycycline for dogs uk doxycycline for dogs uk doxycycline for dogs uk
coupon cialis coupons for prescription drugs free prescription drug cards
yasmine blog.keylink.rs yasmin senel
ventolin brez recepta ventolin smpc ventolin navodila
metoprolol pro medicin metoprolol pro medicin metoprololtartrat
abortion pill process abortion pill pros and cons articles on abortion pill
abortion ethics abortion places abortion clinic locations
abortion pregnant abortion timeline elective abortion
low dose natrexone open revia uses
naltrexone for multiple sclerosis user reviews peider.dk naltraxon
alcohol implant treatment guitar-frets.com naltrexone how does it work
naltrexone food addiction blog.jrmissworld.com naltexone


FILTER CREATIVE SHOWCASE

 







APPLY FILTER


3073 showcases match your criteria