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RIAS ‘Discount’

Agency: Watson Phillips Norman

Client: RIAS

Brand response specialist Watson Phillips Norman (WPN) has created a new DRTV campaign entitled “Better With Age” for client RIAS.

The over 50’s specialist insurer, is launching the new campaign to promote its car insurance products.

Building on the success of their work for the brand in press and direct mail WPN’s 60 and 30 second format TV ad will appear across terrestrial, digital and satellite channels for the next two weeks.

In a crowded and competitive insurance, market this ad focuses strongly on the multiple discounts available to customers over the age of 50. The objective is to recruit new customers for RIAS by asking people to phone for a free car insurance quote.

Maria Phillips of Watson Phillips Norman, said, “Many car insurance ads have a rather ‘down market’ look. This ad achieves stand out through high production values and a charming storyline.

“The theme ‘Some things get better with age’ resonates with the target audience and puts a very positive spin on growing older. The double entendre at the end brings a touch of humour to balance the very strong sales messages.”

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