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ADVERTISING CAMPAIGNS

British International Motor Show ‘Don’t miss it’

Agency: Watson Phillips Norman

Client: British International Motor Show

Brand response specialist Watson Phillips Norman (WPN) has produced a new TV ad to promote the British International Motor Show, being held at ExCeL London from July 23 – August 3, 2008.

The new commercial will run across 50 terrestrial, satellite and digital channels, and will also run in the weeks before and during the event.

The ad features many of the leading marquees on show and highlights many of the attractions.

To give the ad more stand out, WPN commissioned Louis Mellis, actor, writer and voice behind the Guinness Surfers campaign, to provide the voiceover.

Kirsty Perkinson of IMIE, which organises the motor show, said, “We’ve developed an ambitious marketing strategy to support the show, spearheaded by the TV campaign.”

AJR
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