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Bookstart ‘Dads’

Agency: Kitcatt Nohr Alexander Shaw

Client: Bookstart

Independent charity, Booktrust, has launched a new TV campaign to encourage encourage “hard to reach” fathers to read to their children

Created by Kitcatt Nohr Alexander Shaw the lively animation involves spaceships and aliens.

Comissioned by, Bookstart Campaigns and Communications Manager, Emily Butt, the ad will screen on national TV, including channels targeting ethnic minorities.

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