Coral ‘Euro 2008’ in-store campaign

Agency: 141 Worldwide/London

Client: Coral

Coral has launched an in-store campaign featuring football supporters that aims to excite seasoned and first time bettors and get them involved in the sporting event of the year, Euro 2008.

Created by 141 Worldwide/London, the campaign will cover Coral’s retail channel during the tournament. It features in-store window posters and POS.

The creative uses close-up shots of supporters, mid-shout and painted in the colours of their national teams. Four versions communicate key messaging, highlighting Coral as offering the ‘best price on the high street’, ‘mid-game betting’ and again inviting bettors to ‘be part of it’.

141 Worldwide/London CEO, Steve Harding, said, “Large football events open up the betting market to a much wider audience. Those not usually seen as traditional bettors will often get embroiled within the tournament and want to place bets.

“Despite no home nations qualifying, Euro 2008 is still one of this year’s most exciting events for sports fans and we wanted to tap into that buzz with a campaign that draws people into having more of a stake in each game through Coral, the betting chain that understands football and what it means to fans all over Europe.”